Born From Love for Pets & Tech
TruePaw Technologies was born in Brisbane, the passionate idea of two dog-loving engineers who envisioned a safer, more connected world for pets and their owners.
Our mission is simple yet powerful: “Keeping tails wagging and hearts calm.” We combine cutting-edge GPS tracking with real-time software to ensure every pet stays safe and sound.
Our Journey
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2018
Company Founded
Two Brisbane-based engineers embarked on building pet safety tech inspired by their own furry friends.
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2019
First Prototype Launched
Released beta GPS tracking devices with early adopter feedback driving improvements.
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2020
Mobile App Integration
Launched companion app for seamless real-time tracking and alerts worldwide.
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2022
Expanded Team & Analytics
Added veterinarians and data experts to deliver advanced pet safety analytics.
Meet the Pack
Our Core Values
Safety First
Prioritising every pet’s well-being with reliable and secure technology.
Innovation Always
Continually pushing boundaries with smart solutions and cutting-edge tech.
Customer Obsession
Committed to exceptional service and building lasting customer trust.
Sustainability Focus
Embracing eco-friendly practices to protect pets’ homes and planet alike.
Safety First
Prioritising every pet’s well-being with reliable and secure technology.
Innovation Always
Continually pushing boundaries with smart solutions and cutting-edge tech.
Customer Obsession
Committed to exceptional service and building lasting customer trust.
Sustainability Focus
Embracing eco-friendly practices to protect pets’ homes and planet alike.